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Problem Addressed
New contacts created in traditional entertainment-focused cafes and through social networks are skin-deep.
People find soulmates much easier and connect at much deeper levels when they address creative challenges jointly thus revealing their very nature − passions, dreams, interests, values...
Problem Adressed
New contacts created in traditional entertainment-focused cafes and through social networks are skin-deep.
INVENTION
An innovative cafe 'Soulmates' helps its guests to find true soulmates by conducting challenge-based joyful creative activities jointly.
Creative Challenges
HOMEWORK: Some Creative Challenges are given in advance. Some guests arrive with ready-to-show creative solutions. They inform the organisers in advance that they have a creative solution to demonstrate. The program starts with a warm-up session during which these pre-registered guests showcase their creative solutions.
ON-SITE:
Organisers offer their guests a choice of Creative Challenges to address.
Creative Groups
Each guest joins the group formed to address the Creative Challenge of his or her choice.
Guests address fun-full Creative Challenges joyfully. In response to given Creative Challenges they create what they like to and what they are best at: drawings, music, song, dance, verse, story, artistic performance.
During this exercise, guest connect at deeper levels, make friends, invent and design joint projects.
Show
Joyful show of creative solutions enhances the atmosphere of fun, togetherness and friendship.
Diversification Strategies
+ Virtual Extension: virtual groups can be formed and participate online.
+ IT-powered soulmate finder
+ Design and franchising of expertise-specific 'Soulmate' cafes
CREATIVE MARKETING
Marketing Slogans: 'Find a soulmate', 'Connect at a deeper level'
Joyful Song: a popular joyful viral marketing song and 'Sudden Love' about two souls who found each other in the 'Soulmate' cafe is composed and promoted. The videoclip of the song features guests of 'Soulmate' cafe; a new version of the clips featuring new guests is created every month.
Stories: joyful and entertaining 'Soulmate' stories − written and videos − by both professional authors and by happy beneficiaries are published in social medias.
Franchising: Creative franchising for diverse locations, social groups and cultures. |
